Preheat oven to 350°.
Spray bottom of sides of 2 loaf pans.
Combine sugar, oil, eggs and pumpkin.
Mix until ingredients are well combined.
Combine dry ingredient using fork or whisk.
Add dry ingredients to previously mixed ingredients. Alternate with water until completely combined.
Add "mix-ins" as desired. I don't care for nuts, but I love adding chocolate chips.
Pour into prepared pans and bake at 350° for 50-70 minutes depending on oven.
Bread is done when toothpick inserted into center comes out clean. If you added chocolate chips, make sure you insert toothpick in area not containing chips.
Remove from oven and allow to cool 10-15 minutes on rack.
Remove from pans and allow to cool completely for a more clean "cut". I am never able to wait that long, I love it warm!