Did you start creating content for social media because you enjoyed the creative process? Have you lost some of your initial enthusiasm? Producing content can be overwhelming. Hopefully one or more of the following ideas will help rekindle your creative mojo!
Brain Dump
Brain dumping is a useful tool for getting your ideas recorded. Dump all your ideas into your favorite notebook or online tool. Then, you can decide which ideas are most important to focus on now and how you want to implement those ideas. YouTube Creator Marley Jaxx suggests starting “with brain dumping all of your ideas and then organizing them into keywords and topics.”
Create Content Themes
Trina, from the YouTube Channel “Tips with Trina,” suggests creating themes for each week of the month. She calls them content pillars. “These are the pillars that you rest your business on. These are your areas of expertise.” She explains that while the main focus of her channel is YouTube strategy, she is able to tie in other themes. She weaves productivity tips, tips on building a business, and confidence building tips into her plan. These topics easily support her main focus and provide additional themes or pillars. She focuses on one of these pillars each week.
Batch Produce Content
Ashlyn, from Ashlyn Writes, says this begins with “setting aside a big-time block where I’m going to dive deep, brainstorm, and really flesh out the research…” She also suggests breaking up the weekly content across social media channels. Her “hero content” is her weekly YouTube video. After creating the video, she determines what to post on other social media channels. Describing her process, she explains that her hero content “gets stretched and broken up. …It gets teased on Instagram stories. It’s one full Instagram post. It’s three full Facebook posts, one email marketing campaign, about five different pins, and one tweet, all from that one video.” When Trena from Tips with Trena films her videos, she films five YouTube Videos, and 5 IGTV videos. She also shoots the photos for the thumbnails.
Personalize this process. You could “batch produce” content ideas for blog posts. You also “batch produce” video to be edited for use on YouTube, Facebook, Instagram, etc. You could try this same method for producing the photographs needed for your blog posts and posts on other social media platforms.
Conclusion
Consistently creating social media content can be a daunting and time-consuming process. By implementing a strategy that includes these three areas, we will give ourselves the freedom to nurture our creativity. Which tip will you implement first? Let me know what you think! Email me at Teri@EatCraveCreate.com